By giving them the information they need at the right time is essential to increasing your conversions and sales. In the next section, we’ll dive into examples of sales leads and how to convert each one. 6 different types of sales leads and how to convert them There are six types of leads that you can generate for your company. You’ll need to successfully convert these leads into customers and clients to drive sales and revenue continuously. The types of sales leads I’ll cover include: Hot leads Warm leads Cold leads Information qualified leads (IQL) Sales qualified leads (SQL) Marketing qualified leads (MQL) Here are six examples of sales leads and how to convert them.
Hot leads A hot lead has explicitly shown interest in your company or your products and services. They might request a free demo of your product or contact your sales team. In most cases, hot leads have expressed a pain point your business can solve for them and usually fit your ideal customer profile or target audience. How to convert hot leads Yahoo Email Address List To convert a hot lead, you can: Have your sales team schedule a call or pitch Give your lead a free trial of your product or service Demonstrate the benefits of partnering with your business While hot leads already expressed interest in your products and services, they could also be scoping out your competitors.
Responding to your hot leads as soon as possible is essential to ensure their interest doesn’t waver. 2. Warm leads Warm leads are people already familiar with how your business works and the products or services you offer. While they might not have actively expressed interest in your brand by directly reaching out to you, they typically read your blog posts and emails or follow you on social media. They might have previously expressed interest in the past but decided not to follow through. How to convert warm leads You can convert warm leads into customers and clients by: Sending them emails detailing products or services that might interest them Including calls.